He works closely with the design team and with marketing on the definition of product features and tools for acquisition and retention initiatives. Other responsibilities include maintaining the product backlog in specific areas; gathering and documenting product requirements, and working with development teams to drive the lifecycle of new and existing products.
“I was confident in my ability to do my day-to-day work, but I was motivated by a desire to find out more about some of the complex issues around product management. It requires such a broad range of skills, and I wanted professional grounding in the subject matter.”
“The programme lecturers include some of the world’s leading authorities in product management. We got some fantastic frameworks during the course – for example, best practice approaches to new product development. I learned that there is no one-size-fits-all approach. Everything is context specific. I am now more informed and more knowledgeable in the space. The programme offers a unique perspective in critical aspects of product management.
“Networking with peers has been excellent. While you are in class, you can listen carefully to how other people are tackling problems. They come up with solutions that wouldn’t necessarily occur to me. It’s the benefit of being able to put questions to others – we are all faced with the same issues.”
Aidan also highlights knowledge-sharing at the company level. “That aspect is fantastic. I share relevant articles from the lectures with the team in ding* and they also circulate articles that they’ve come across.”
Does Aidan believe the Postgraduate Diploma delivered value for money? “Definitely! I have since recommended it to a colleague. I wouldn’t hesitate to recommend the Masters programme either.”
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